We believe that well-considered design can inspire the choice of a balanced and more harmonious living. Using thoughtful design we explore ways to interact with the world, we challenge the way we think, feel and act, while imagining a better future for all.

Our genuine interest in sustainable design extends to every aspect of our workings.
Every product or service is thoroughly considered with regards to design, value, and purpose. That’s why we create memorable objects and services that help to raise awareness and inspire change in people’s attitudes leading to a more sustainable future.

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hellofrom Athens City Guide

DesignTravel

Hellofrom Athens is the second of the hellofrom series of city guides. It was published in July 2024.

The guide offers a highly curated exploration of Athens and showcases the city’s cultural, dining and hospitality highlights, as well as hidden gems. It invites travellers to explore a highly curated city guide and embark on a literary journey that celebrates Greek creativity. 

The guide’s cover features an owl, the iconic symbol of Athens since ancient times. The owl’s colour is terracotta, inspired by the terracotta antefixes (“akrokeramo” in Greek) that decorate the roofs of substantial buildings in classical Athens.

Hellofrom Athens is an ode to the capital of Greece that reveals a unique insight into the places that epitomise the spirit, philoxenia, heritage and vibrancy of Athens. It celebrates the cradle of Western civilisation not only for its glorious past but, more importantly, for its even brighter future.

Created by award-winning hellofrom, hellofrom Athens is a design-conscious city guide that offers modern travellers and discerning locals a grand tour of design, food, culture and lifestyle in Athens. All places are meticulously researched on the basis of quality and aesthetics, as well as in regard to their desire to inspire change for a better tomorrow.

Vibrant cultural spaces, innovative shops, a thriving gastronomic scene that celebrates the finest Greek produce and groundbreaking projects that evoke emotions – all these places create a plethora of unique experiences that reflect the philosophy and ethos of hellofrom. The guide also includes interviews with celebrated Athenians such as Ioanna Lalaounis, Giorgos Korres, and Maria Lemos.

Illustrated with original photography and copy, the hellofrom Athens city guide is the first sustainable city guide for Athens, and an object for inspiration and beyond.

The guide is made in Greece and is produced on high-quality FSC paper in an environmentally friendly and resource-efficient manner. Hellofrom uses pioneering paper made from disposable paper coffee cups destined for landfill and given a second chance.