_MGL4837 copy

from paper cup to city guide

Hellofrom Edinburgh is the first sustainable city guide in the world! It is the first of a series of city guides that offer modern travellers a wealth of unique, aesthetic experiences that make beautiful memories, inspire change for a better tomorrow, and reflect the ethos of hellofrom. It is an object for inspiration and beyond.

For us, what started as a design-conscious city guide soon became much more. It was a simple realization that the world is changing and so should we, and that the old way of just recommending beautiful places is no longer enough. At that pivotal moment, we realized the need to move from think tanks to action tanks, and weave a sense of purpose through our city guide. That said, all the places recommended in this book have been selected not only on the basis of their quality and aesthetic-inspiring dimension, but also on the responsibility they take to the planet. What mattered most was their shared aim to inspire change and create a better tomorrow.