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from paper cup to city guide

Hellofrom Edinburgh is the first sustainable city guide in the world! It is the first of a series of city guides that offer modern travellers a wealth of unique, aesthetic experiences that make beautiful memories, inspire change for a better tomorrow, and reflect the ethos of hellofrom. It is an object for inspiration and beyond.

For us, what started as a design-conscious city guide soon became much more. It was a simple realization that the world is changing and so should we, and that the old way of just recommending beautiful places is no longer enough. At that pivotal moment, we realized the need to move from think tanks to action tanks, and weave a sense of purpose through our city guide. That said, all the places recommended in this book have been selected not only on the basis of their quality and aesthetic-inspiring dimension, but also on the responsibility they take to the planet. What mattered most was their shared aim to inspire change and create a better tomorrow.

hellofrom Edinburgh city guide


Hellofrom Edinburgh is a portrait of the capital of Scotland that reveals a unique insight into the places that exemplify the spirit, heritage and vibrancy of Edinburgh. Created by award-winning hellofrom, hellofrom Edinburgh is a design- conscious city guide that offers modern travellers as well as discerning locals a grand tour of design, food, culture and lifestyle in Edinburgh. All places are meticulously researched not only on the basis of quality and aesthetics, but also in regard to their desire to inspire change for a better tomorrow.

Innovative shops, vibrant cultural spaces, a thriving café culture and restaurants that celebrate the finest Scottish produce – all these places create a wealth of unique experiences that reflect the philosophy and ethos of hellofrom. Illustrated with original photography and copy the hellofrom Edinburgh city guide becomes an object for inspiration and beyond.

Materials: FSC certified paper. Hardcover, stitched binding.

Features: 144 pages, over 136 original photographs. Dimensions: 150 x 210 x 20 mm.
Language: English
ISBN: 978-618-00318-1-2

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Published in April 2022 by hellofrom Ltd.

the first sustainable city guide in the world

Printed in Greece on FSC certified uncoated paper. This edition is produced on high quality paper in an environmentally friendly and resource-efficient manner. The pioneering paper combines chemistry and artistry, using disposable paper coffee cups destined for landfill and transforming them into beautiful paper.


An amalgam of history, culture, nature, and an ever-evolving identity, artfully balancing the old with the new, Edinburgh is a spectacular postcard from the past which engulfs the senses and evokes the emotions. And therein lies the beginning of fascination about this fairy-tale city of shifting light, changing skies, and the unexpected that is yet so familiar. Whether walking among the grand Georgian buildings of the New Town, or getting lost in the mysterious cobbled pends and closes of the medieval Old Town, there is always something that arouses a memory. And the enchanting stories of old times and different eras await exploration.

‘Piled deep and massy, close and high, mine own romantic town!’ 

Sir Walter Scott

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