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hellofrom city guides

Hellofrom Athens is the second of the hellofrom series of city guides. It was published in July 2024.

The hellofrom city guides offer modern travellers a wealth of unique, aesthetic experiences that make beautiful memories, inspire change for a better tomorrow, and reflect the ethos of hellofrom. It is an object for inspiration and beyond.

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the first Sani-inspired sustainable collection

“Hello traveller. Take a piece of Sani with you and let unique aesthetic experiences become part of everyday life.”

Dr Roxani Faltzi

co-founder hellofrom

In this project we focus on a number of key elements about how we take responsibility for our own impact, how we inspire our team members, how we work with our customers and brands we collaborate with in order to inspire change for a better tomorrow.

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from paper cup to city guide

Hellofrom Edinburgh is the first sustainable city guide in the world! It is the first of a series of city guides that offer modern travellers a wealth of unique, aesthetic experiences that make beautiful memories, inspire change for a better tomorrow, and reflect the ethos of hellofrom. It is an object for inspiration and beyond.

For us, what started as a design-conscious city guide soon became much more. It was a simple realization that the world is changing and so should we, and that the old way of just recommending beautiful places is no longer enough. At that pivotal moment, we realized the need to move from think tanks to action tanks, and weave a sense of purpose through our city guide. That said, all the places recommended in this book have been selected not only on the basis of their quality and aesthetic-inspiring dimension, but also on the responsibility they take to the planet. What mattered most was their shared aim to inspire change and create a better tomorrow.

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hellofrom Sani

We arrive for our debut appearance at Sani Resort with our first summer store and a series of immersive pop ups that celebrate the Greek summer.